What do you do for a living?

What do you do for a living? This is a common question someone you just meet will pose to you. Most people will answer back with a job title or their business name, but this is a perfect opportunity for you marketing yourself or your business.

Every business and employee on the fast track to success should have answer to this question that serves three purposes. First, create a positive image in the person's mind. Second, describe our jobs or business's benefit to a potential client. Third, be specifically targeted towards your best customer. If you're a business owner, we could add a four point which is make an offer.

Here's an example of what I say to people in they asked me what I do for a living.

"Well, have you every met a child with that gleam of confidence in their eyes? You know, that child that seems to have it all together – they’re able to communicate well, they are disciplined and responsible enough to get things done without being told, other seem to follow them because they are natural leaders. Just looking at them, you know, they’re bound for great success in college and their future career. Do you know a child like that?

Well, I teach at Maximum Impact Karate and that’s the type of student that we create at our school. We teach the success skills through karate that you don’t learn in school. Would you like to hear more about it?"

This pitch needs to be practiced to the point that you say it naturally and automatically. So what's your pitch?