Key Strategy III: MVP - Most Valued Program

I feel that as part of my overall strategy to become the Million Dollar Business that I will require a real estate investment at some point. There is something appealing about owning the property where you run your business.

To discover more about Real Estate investment, I purchased some books on the subject. The first one, I read, was Trump University Real Estate 101: Building Wealth with Real Estate Investments by Gary W. Eldred. He talks about making your property the MVP or Most Valued Property in the area.

If you watch house flipping shows, this is exactly what they do to properties. They purchase a property and add a few upgrades - granite counter tops, paint, expand a bedroom, etc. Then, they sell the house for a profit. The house flipper, in a sense, increase the value of the property.

MVP - Most Valued Program

I adapted this strategy to apply to my business. I call it the MVP or the Most Valued Program. Instead of competing with other programs for a market share of students, you attempt to increase the perceived value of your program.

The idea is to become the most valuable program and set your tuition accordingly regardless of what your competitors are charging.

Ways to Making Your Business an MVP

1. Create a Fantastic Sales Presentation - A great sales process highlights the benefits of your program. To maximize it's value, paint a picture of what your program will provide them.
2. Crisp and clean environment - Make sure your business is the cleanliest around.
3. Develop a top level curriculum - Your curriculum should address not only the basic moves but also should act as a personal development tool.
4. Provide superb student services - Follow up with the students consistently.
5. Systematize everything - People love consistent service. Systematizing assists you to provide great service while saving you time.

These are just a few ideas for making your MVP business. With a little imagination, you can indefinitely continue to improve your systems.