Why my time on Facebook is worth more than my daughter's time?

My daughter says that I am too old to be on Facebook. When I am using the laptop computer, she makes comments that I am on it too long and waste time on Facebook. Most of these comments are made so that she can spend an equally long time on the internet and facebook too.

I figured I'd write a quick article that's a little tongue in cheek about time management and wasting time. Two people can use the same tool and one is managing time and the other is wasting time.

This brings us to the story of my daughter and I. My daughter goes on the computer and spends hours making and reading updates on Facebook, posting pictures, watching videos on Youtube, etc.

I do the same thing. I make updates on Facebook, watch YouTube videos, and write blog posts.

So how is my time worth more than hers?

Well, I use these things as a fantastic way to market for free. My Facebook status updates have to do with my activities in my karate school. I post and watch YouTube videos to add value for my student by getting new ideas for my classes or posting videos that are useful to my students.

This activity on-line has brought me 5 new students within the last few months that will create about $10,000 in additional income and I had fun while doing it.

My daughter managed to have fun while just wasting time.

I digress.

So, What are you doing on-line? Wasting time or furthering your goals.

Biggest Marketing Mistakes in a Down Economy

Everybody has heard the news about the economy. It has struck fear in most people and business owners. In talking to most of my business owner friends, they are cutting expenses. Our business has been doing extremely well because we threw more money into our marketing efforts. During a down economy since most business owners are cutting marketing, your ads become more noticeable with less competition and cheaper as advertisers become more desperate for business.

Here's a list of three of the biggest marketing mistakes

1) Poorly Written Ads - Nothing is more expensive than a poorly written ad. A poorly written ad is a total waste of money. I squeeze four things into my ads to make them effective - Strong Headline, Body explaining how we can solve a specific problem, A call to action or offer, and testimonials

2) Lack of Consistency - Mistake number two is a lack of consistency. I've seen many business owners run an ad once and quit thinking that it doesn't work. Most prospects need to see advertisement 5 to 7 times before they take action.

3) Cutting Marketing Budget - In a poor economy, most businesses are tempted to cut their marketing budget. Cutting your marketing budget makes you almost invisible to your prospects, not a good thing in a poor economy. You should increase your marketing during a down economy to ensure that you are touching the people that are likely to buy.

Through successful marketing, you will continue to attract a wave of new customers. Also, making sure that you track the success of each source. We use separate trackable phone numbers for each ad source.