Summertime of Marketing

Wow, I am super busy and finding the time to journal is difficult. Most karate schools resolve themselves to the fact that summers at a Martial Arts Schools are slow. I have a totally different attitude.

Every summer, I don’t accept the whole slow theory. I see it as an opportunity to hit the pavement running and I spend my time marketing my school. Yes, that’s right. If you’re a school owner, don’t fret the summer – get busy now and you’ll have the busiest fall season of your life.

I feel the difference between success and failure is that…

The successful people always focus on tasks that will combat worries

Whenever I am worried about my student enrollments, the only way for me to elevate them is to perform tasks that will solve the problem –MARKETING. Instead of becoming a victim to my “poor-me” thoughts, I do everything in my power to fight back. I feel relieved when I write an e-mail campaign. Passing out flyers comforts me. Hanging posters reassures my soul.

What worries do you have? Focus on the activities that will produce the results that you desire and cast off the worries. Comfort yourself with the right activities and enjoy a worry-free summer.

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